A relationship built across markets

Jakarta is not the beginning of our work with VAURA. It’s the latest chapter in a partnership that has grown across multiple markets.

We supported VAURA’s New York launch at the end of 2023. We worked alongside the team in Australia. We were there for the Texas opening. And now Jakarta – a first in Indonesia and a significant step in VAURA’s global expansion.

Each market is different. Consumer behaviour, competitive landscape, platform dynamics and the pace at which a new brand can build recognition all vary. What stays consistent is the approach: build momentum before the doors open, so that launch day is a culmination rather than a starting point.

What pre-launch actually involves

Opening a new studio in a new market is not a campaign. It’s a sequenced process that starts weeks before a single class is sold.

For VAURA Jakarta, that meant building awareness in a market with no existing brand presence, generating qualified interest ahead of opening, and converting that interest into confirmed bookings and intro offer sales before the launch date. The goal is always the same: walk through the door on day one with a community already forming, not hoping one will.

The results in Jakarta reflect what a well-executed pre-launch can deliver.

For studio groups expanding into new markets

Launching in a new city or a new country is one of the highest-stakes moments in a fitness brand’s growth. The investment is significant. The margin for a slow start is narrow. And the local marketing infrastructure that works in your home market rarely translates directly.

We work with fitness brands at exactly this moment – bringing the paid acquisition, creative, CRM and strategic experience to make new market launches land the way they should.

If you’re planning a new studio opening or expanding into a new market, get in touch.

Congratulations again to the VAURA Menteng team. Jakarta is lucky to have you.